“This one’s Michigan, this one’s California, this one’s Florida, this one’s additionally Florida, this one’s New Jersey, this one’s New York, this one was Florida, and this one was in Lengthy Island…”
Jen Glantz is rattling off states with good recall as she thumbs by way of a closet filled with satin, charmeuse and chiffon — most in varied shades of pastel. Every bridesmaid gown is effectively worn, from deodorant stains to tattered hems. Every carries a narrative.
Positive, loads of us have a minimum of one or two bridesmaid attire shoved behind the closet, by no means to be worn once more. Glantz has sufficient to rival a bridal boutique.
And no, it’s not simply because she has a variety of lately wed mates — though that may be a think about her story. Glantz is as much as her ears in attire as a result of she makes a residing as an expert bridesmaid.
From Bridesmaid to Bridesmaid for Rent
How does one discover herself within the enterprise of being an expert bridesmaid? Let’s again as much as 2014, when Glantz was 26 years outdated — or as I prefer to affectionately name it, “Fridge is Coated in Save the Dates” years outdated.
In the future in direction of the tip of June, Glantz obtained not one however two cellphone calls with hopeful brides-to-be on the opposite finish, bearing the identical query: “Will you be my bridesmaid?”
In that yr alone, Glantz discovered herself taking over the mantle of bridesmaid 4 instances.
She was so effectively versed within the artwork of bachelorette events, rounding up unruly bridesmaids and holding up poofy marriage ceremony attire that she was virtually an expert. And all through all of it, she seen a typical development within the marriage ceremony trade.
“There was no person there whose job it was to assist the bride,” says Glantz. “If the bride had a marriage planner, she was so busy establishing the marriage. If she had bridesmaids like myself, we have been very distracted, and we didn’t know easy methods to assist her.”
Glantz determined to capitalize on this hole within the trade and put her finely honed bridesmaid abilities to work. She posted a Craigslist advert: Skilled Bridesmaid – wfw – 26 (NYC).
Let me be there for you, she implores future brides with not-so-great choices within the bridal get together division. Let her “make certain bridesmaid #four buys her gown on time and doesn’t present up three hours late.” Let her fill a spot if “you don’t have some other girlfriends besides your third cousin, twice eliminated.”
Inside two days, Glantz had obtained over 250 responses.
Clearly, there was a requirement for a service that gives the prospect of a stress-free marriage ceremony. So Glantz determined to begin her personal enterprise, Bridesmaid for Rent.
Dwelling In a Perpetual Wedding ceremony Season
Within the 4 years since that fateful Craigslist advert, Glantz has labored with greater than100 purchasers all around the nation.
She has expanded her companies and change into the last word bridesmaid boss, providing varied ranges of bridal-related assist and dealing with 5 to 15 purchasers a month.
For the bride-to-be who simply wants a little bit of a nudge in the proper route, she affords one-on-one teaching for $179. Somebody pondering of hiring a marriage planner can flip to Glantz as an alternative for day-of coordinating companies, which vary from $850 to $1,350.
Then there’s the last word bundle: A full-fledged bridesmaid for rent, which might price upwards of $four,00zero.
However this bundle doesn’t imply Glantz will merely present up on the day of the marriage, able to stroll down the aisle. She works with brides for anyplace from three months to a full yr earlier than the marriage date, serving to all alongside the way in which.
“Throughout that point, we get to know one another… I’m there for all the large milestones,” says Glantz. “One factor I’m tremendous pleased with is that I assist folks get monetary savings, so I’ll have a look at vendor contracts and say, ‘They’re ripping you off, it can save you cash right here.’”
And it’s not simply the brides that Glantz affords her experience to. Maids of Honor who’re a bit uncertain easy methods to transfer ahead can get a crash-course teaching session for $99. Or perhaps the MOH simply doesn’t have a approach with phrases. Fortunate for her, Glantz affords speech-writing packages starting from $200 to $375.
That approach, the MOH can keep away from the dreaded awkward silence after an inappropriate inside joke falls flat. #blessed
It’s Not All Wedding ceremony Cake and Bouquet Tosses
You is likely to be pondering one thing alongside the traces of “I may completely do that job,” however have in mind simply what number of companies Glantz affords.
In actuality, this gig is nothing that like that film “The Wedding ceremony Ringer.” Glantz isn’t simply attending get together after get together, dancing the night time away and munching on marriage ceremony cake — though we will all agree that marriage ceremony cake is unquestionably a perk.
Glantz is a private assistant, planner, coordinator, coach, shoulder to lean on, speech-giver, peacekeeper and situation-diffuser all wrapped up in a single — often in some model of chiffon.
One marriage ceremony, she is likely to be “Jen Smith” and makes certain that a bachelorette get together really will get deliberate when the maid of honor drops the ball. At one other, she’s often known as “Jen Cohen” and saves the day together with her emergency pack filled with Band-Aids and stain-remover sticks.
Together with the pseudonym, she’ll have a unique backstory explaining how she is aware of the bride, since most don’t significantly care to elucidate that they employed a bridesmaid. To some, the thought of assuming a brand new id and attending a stranger’s marriage ceremony would possibly sound unusual, however Glantz insists that all of it feels very pure and genuine to her.
“I’ve all the time thought to myself ‘That is what I’m meant to do,’ and I do know that sounds loopy as a result of who thinks they’re meant to be an expert bridesmaid?” says Glantz.
Recalling the primary marriage ceremony she ever labored, she says she received off the airplane in Minnesota and thought to herself “Jen, what are you doing?”
However the whole lot went off with no hitch, and he or she lastly felt like she was doing one thing she was meant for. Glantz says she’s all the time had the abilities that make her so good at this, equivalent to coping with difficult or dramatic conditions.
And everybody is aware of that weddings are rife with drama, proper?
All the time the
Glantz’s experiences as an expert bridesmaid and CEO have led to different alternatives. She freelance writes for main publications, speaks at conferences and has written two books, “When You Least Count on It” and “All My Mates are Engaged.”
Between Bridesmaid For Rent and her different endeavors, Glantz says she earns tens of 1000’s a yr.
All the time wanting forward, she’s increasing her companies with Bridesmaid for Rent. She lately began providing packages for mothers-of-the-bride, who want their very own sort of help however usually get forgotten.
She’s employed a couple of folks alongside the way in which, together with one other skilled bridesmaid, however has determined to supply one other service to hopeful staff as an alternative of hiring them.
“I all the time have individuals who need to work this job, so I began a franchising program the place folks can come study precisely how this enterprise works after which begin this enterprise for themselves wherever they stay on the planet,” she says.
For $249, you’ll be able to study the methods of the commerce, such because the ins and outs of the marriage trade, easy methods to model your online business and easy methods to safe purchasers.
One can hope that future bridesmaids-for-hire share Glantz’s sentimental emotions concerning the enterprise.
“I really feel very fortunate with this job as a result of I get to be current at top-of-the-line and happiest moments of an individual’s life,” she says. “It’s taught me a ton about love, it’s taught me a ton about weddings, and it’s actually formed how I really feel about relationships.”
And in the event that they’re something like Glantz, perhaps they’ll find yourself with a closet filled with bridesmaid attire of their very own, unwilling to half with them and the reminiscences they carry.
Kaitlyn Blount is a employees author at The Penny Hoarder. She is at the moment planning her personal marriage ceremony, a maid of honor in one other… and a bridesmaid in one other. Perhaps she may use a few of Glantz’s skilled assist.
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