FOR GIRLS… BOLD, L'Oréal's new venture capital fund, takes minority stake in Sillages Paris

Sillages Paris, the French start-up providing a web based service to create customised fragrances primarily based on synthetic intelligence and machine studying, will obtain the primary funding from BOLD, L’Oréal’s new company enterprise capital fund that may take minority stakes in modern start-ups with excessive progress potential.

Solely obtainable on-line and utterly personalised, the perfumes created by Sillages Paris break conventional codes to encourage the Millennials technology to (re)uncover excessive perfumery.

The beginning-up is already a part of L’Oréal’s incubator at Station F, a world hub of tech start-ups, since June 2018. Along with the minority stake, L’Oréal will help Sillages Paris with its experience in advertising and marketing, analysis, digital and retail.

Investments in new enterprise fashions

Standing for Enterprise Alternatives for L’Oréal Improvement, BOLD will spend money on new enterprise fashions in advertising and marketing, R&I, digital, retail, communication, provide chain and packaging. The brand new fund builds on L’Oréal’s open innovation technique and can help start-ups with L’Oréal’s experience, networking and mentorship.

By means of this launch, L’Oréal intends to “deeply join the Group to a world ecosystem of agile, modern startups and contains partnerships with Founders Manufacturing facility, Partech Worldwide Ventures, Station F and Increase Ventures.

Startups can get in contact with the groups of the fund by way of

With the creation of our personal company enterprise fund, we are going to share our experience, networking and mentorship and supply monetary help to promising startups, whereas preserving their autonomy. The fund strengthens our open innovation technique of connecting L’Oréal’s experience with an ecosystem of enthusiastic entrepreneurs within the magnificence sector to deal with collectively new client wants and aspirations in our business,” stated Laurent Schmitt, President of BOLD.

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