The worldwide pop group made up of 14 singers and dancers from 14 completely different international locations has filmed a industrial that might be utilized in advert campaigns world wide.
Now United, the worldwide pop group shaped by Spice Women supervisor and American Idol creator Simon Fuller, has partnered with Pepsi on a worldwide sponsorship deal that the British leisure impresario says will assist promote the act “in ways in which no person has finished earlier than.”
As a part of the settlement, Now United has recorded a brand new Pepsi jingle primarily based across the advertising and marketing slogan “For the Love of It.” The group, made up of 14 singers and dancers from 14 completely different international locations, has additionally filmed an 18 second video industrial that might be utilized in promoting campaigns world wide.
See it premiering completely right here:
Phrases weren’t disclosed for the deal, which comes 22 years after the Spice Women teamed up with Pepsi within the mid-1990s for an enormous multi-faceted promotional marketing campaign that spawned TV spots, particular CD releases and live performance ticket giveaways.
Different pop artists which have partnered with Pepsi over time embrace Beyoncé, Nicki Minaj, One Course, Madonna, Britney Spears, Kanye West, David Bowie, Michael Jackson, Tina Turner, Gloria Estefan and MC Hammer, to call a number of.
“Pepsi has a novel monitor document in supporting new music expertise, as they did once we first labored collectively on Spice Women and are doing once more with Now United,” stated Fuller in a press release.
He went on to say that the Pepsi model and its “For the Love of It” marketing campaign “displays so lots of the constructive values that are current in Now United and I do know they may encourage and allow the group and their world fan base to embrace their passions like by no means earlier than.”
Chatting with Billboard, Fuller stated that Pepsi was the primary firm he approached when in search of model sponsors for Now United. “This challenge could be very formidable and my imaginative and prescient for it’s to do issues in a different way and Pepsi as an organization can also be very formidable and appears to do issues in a different way.
“They’re very related to leisure, music and sport they usually wish to be on the forefront of innovation. They’re additionally very artist-friendly. They wish to empower performers and that is what Now United is all about. The synchronicity and the symbiotic nature of this relationship actually is nearly as good as you can think about.”
Though precise particulars are but to be revealed, Fuller says that Pepsi’s cope with Now United — which inked a sponsorship cope with business-to-business tech big SAP final yr — will see the 2 events create “distinctive and extraordinary occasions,” music, video and digital content material on a worldwide foundation all through 2019.
One partnership that has already resulted from the Pepsi deal is a studio collaboration between Now United and Indian rapper Badshah on the track “How We Do It,” recorded late final yr following an introduction brokered by the drinks producer.
Since its premier on Dec. 15, the track’s video has had over 10 million views and helped launch the group in India.
“Now United, come the top of 2019, might be one of many largest worldwide acts in India,” predicts Fuller. “And as we glance round for brand spanking new members from different international locations, which is our focus proper now, we’ll do it with Pepsi by our aspect and in ways in which no person has finished earlier than.”
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