FOR GIRLS… Procter & Gamble goes big on connected beauty for CES 2019

Related magnificence merchandise are quick changing into the cosmetics and wellness trade’s hottest new pattern, and Procter & Gamble is doubling down on the idea. For its first participation within the annual Client Electronics Present in Las Vegas, the non-public care and life-style large is presenting six improvements throughout its magnificence, well being and skincare portfolio.


SK-II introduces the brand new Facial Therapy Essence Good Bottle on the SK-II Future X Good Retailer. (Photograph: ©The Procter & Gamble Firm)

First up is skincare model Olay’s new ‘Pores and skin Advisor’ platform, which makes use of synthetic intelligence to supply customers private skincare consultations and recommendation. Status skincare model SK-II additionally has a brand new idea up its sleeve, within the type of the ‘Future X Good Retailer’ idea, which is able to supply “phygital” experiences for in-store customers, through methods comparable to facial recognition and digital diagnostics.

One other of P&G’s main skincare launches is the ‘Opté Precision Skincare System’ — a single machine that includes digicam optics, proprietary algorithms and printing expertise to scan the complexion and detect hyperpigmentation. It might even be used to use precise portions of corrective serum to the face.

Within the well being and hygiene sector, the corporate is about to unveil an ‘Oral-B Genius X’ synthetic intelligence toothbrush that provides customized suggestions on brushing methods, and a GilletteLabs ‘Heated Razor’ that warms up in underneath a second for a extra snug shaving expertise.

Ultimately, P&G is rolling out a brand new room-freshening machine known as Airia. The sensible house perfume system makes use of ink-jet expertise and will be managed with a smartphone app.

We’re innovating quicker than ever, combining greater than 180 years of functionality with the entrepreneurial spirit of a lean startup,” mentioned P&G Chief Analysis, Improvement and Innovation Officer, Kathy Fish, in a press release. “As customers are altering, so are we. What stays the identical is our give attention to deeply understanding how customers dwell, work and play so we all know exactly what they need.

The Cincinnati-headquartered group will not be the one company specializing in linked magnificence for CES 2019 — earlier this week, skincare model Neutrogena unveiled a customized face masks app that can make its debut on the present, whereas L’Oréal can be planning to introduce its previously-announced La Roche-Posay ‘My Pores and skin Monitor UV’ wearable pores and skin safety machine in addition to the first-ever wearable microfluidic sensor to measure pores and skin pH ranges.

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